The London EDITION
London · United Kingdom
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Next 365 nights · updated daily
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Reviews
Character and identity
Behind a Georgian portico in Fitzrovia, just across Oxford Street from Soho, this Ian Schrager property pulls off a clean swap: heritage shell, minimalist interior. The lobby keeps its 19th-century stucco ceiling but pairs it with a black reception desk, candlelight and a silver orb chandelier by Ingo Maurer. The 173 rooms and suites feel cabin-like, with oak floors, wood-panelled walls and Hendrik Kerstens photography. Jason Atherton's Berners Tavern anchors the dining, the Punch Room serves jasmine-tea and oak-moss concoctions in a clubby snug, and Le Labo black-tea amenities sit in the bathrooms. Service is warm and unstuffy.
Who's it for
Best for:
Design-literate couples and solo travellers who want central London with a downtown edge. The buzzy ground-floor bars, Atherton cooking on site and walkable access to Soho make it strong for nightlife-minded stays, creative-industry trips and anyone who wants a hotel they actively want to drink and eat in, not just sleep in.
Should look elsewhere:
Families wanting space, quiet, a pool or kids' programming will find little here. Traditionalists who expect a classic British grande dame, and anyone hoping for a full luxury spa or extensive wellness offering, should look at Mayfair or Knightsbridge instead.
Bottom line
What sets this hotel apart is its food and drink scene: Berners Tavern and the Punch Room are genuine destinations in their own right, and the location bridges Fitzrovia calm with Soho energy. Book a suite if you want the cabin aesthetic to breathe, and target midweek for the liveliest bar atmosphere without weekend rate spikes.
Location
What this place offers
- Wi-Fi
- Wi-Fi in public areas
- Restaurant
- Bar
- Room service
- Breakfast
- Smoke-free property
- Credit cards
- Debit cards
- Cash
