Broadwick Soho, London: First In
England · United Kingdom
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Next 365 nights · updated daily
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Reviews
Character and identity
Two pink top-hatted elephants mark the entrance on Broadwick Street, setting the tone for what waits inside: a 57-room Soho hotel decked out by Martin Brudnizki in a riot of pink parrot prints, green and gold panelling, and original works by Bacon, Riley, and Warhol. Azzi Glasser's oud-led scent drifts through the lobby. Four distinct food and drink spaces span the building: ground-floor café-bar Bar Jackie, lower-ground Italian restaurant Dear Jackie, seventh-floor rooftop Flute with wraparound terrace, and guests-only nightcap den The Nook. Service is smartly turned out, warm, and conspiratorial rather than starchy.
Who's it for
Best for:
Design-literate couples and groups of friends in town for a proper Soho weekender, who want maximalist interiors, strong cocktails, and a hotel that pushes them straight out into Carnaby, Old Compton, and the surrounding bar and restaurant grid. Disco-leaning, slightly theatrical, very much for grown-ups.
Should look elsewhere:
Families with young children (welcome, but this is a party-minded address), anyone who wants quiet, restraint, or a spa-led retreat, and travellers seeking the cocooning hush of a grand dame. Light sleepers should also weigh Soho's round-the-clock noise.
Bottom line
What you're really paying for is atmosphere: a Brudnizki-designed Soho playground with four genuinely good bars and restaurants stacked into one building, all a pink door away from the neighbourhood's best eating and drinking. Book if you want fun over polish; angle for a higher-floor room with rooftop views, and aim for warmer months when Flute's terrace is in play.
Location
What this place offers
- Wi-Fi
- Wi-Fi in public areas
- Restaurant
- Bar
- Table service
- Room service
- Breakfast
- Smoke-free property
- Credit cards
- Debit cards
