The Bloomsbury
London · United Kingdom
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Reviews
Character and identity
Set in a redbrick Edwin Lutyens building on a quiet side street in literary Bloomsbury, this 153-room hotel pairs neo-Georgian bones with Martin Brudnizki's theatrical interiors: lacquered walls, Murano glass chandeliers, botanical wallpapers and velvet. The flower-draped Dalloway Terrace handles brunch and afternoon tea (heated and covered year-round), while the vermilion Coral Room pours British sparkling wines and serves truffle carpaccio from noon till late. The Bloomsbury Club Bar runs an ancient-Egypt-themed cocktail list with live music on weekends. Service is anticipatory and personal, with pre-arrival emails to tailor stays and weekly neighbourhood walking tours.
Who's it for
Best for:
Arty, design-literate couples and solo travellers in town for the British Museum, West End theatre and gallery hopping. If you want Covent Garden and Oxford Street on your doorstep but prefer a quiet residential street to return to, and you'll happily spend an evening photographing the wallpaper, this is your London base.
Should look elsewhere:
Business travellers needing a corporate hotel rhythm won't find their crowd here. Families wanting a pool, kids' programming or sprawling suites should skip it, as should minimalists allergic to maximalist colour and pattern. There's no destination spa.
Bottom line
The pull here is the combination of a genuinely central, leafy Bloomsbury address with some of the most photographed interiors in London, at rates that undercut Mayfair and Covent Garden equivalents. Book a 430-square-foot Luxury Studio Suite for the parquet, statement wallpaper and freestanding marble tub; entry-level rooms are noticeably more restrained. Aim for summer to get Dalloway Terrace at full bloom.
Location
What this place offers
- 24-hour room service
- Babysitting services
- Bar
- Gym
- Meeting rooms
- Pet friendly
- Restaurants
- Wi-Fi
- Wi-Fi in public areas
- Restaurant
