The Social Hub Florence
Italy
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Next 365 nights · updated daily
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Character and identity
The Social Hub occupies a 19th-century former office block, 20,000 square metres of it, on the ring road northwest of Florence's centro storico. Across 390 rooms it blends long-stay student accommodation with bookable hotel rooms, all arranged around a generous courtyard garden. The design is bright, functional and youthful: fitted furniture, cork message boards, bold textiles. A ground-floor bistro handles breakfast through to dinner with pasta, panini and bowls, while the rooftop pool, bar and XL loungers, with 14 signature cocktails and Italian sharing plates, pull in locals as much as guests. Service is warm, young and informal.
Who's it for
Best for:
Budget-aware independent travellers, families wanting interconnecting rooms or a self-catering apartment for four, and design-minded younger guests who like the co-living energy. The events programme (yoga, DJ workshops, live music, art) and the rooftop scene make it a strong summer pick for sociable solos and couples.
Should look elsewhere:
Anyone who wants to step out of the lobby into Renaissance Florence should stay closer to the Duomo; this is a traffic-heavy office district two tram stops from Santa Maria Novella. Guests after polished, full-service luxury or quiet seclusion will find the student-hotel DNA too lively and the rooms too pared-back.
Bottom line
What you're really buying here is value plus atmosphere: a well-priced, design-led base with a genuinely good rooftop and a mixed crowd of students, locals and travellers. Book it if you prize buzz and budget over proximity to the sights, target summer for the pool, and consider the four-person apartment if you're travelling as a family. Remember it's cashless.
Location
What this place offers
- Wi-Fi
- Wi-Fi in public areas
- Restaurant
- Bar
- Table service
- Breakfast
- Breakfast buffet
- Vending machines
- Smoke-free property
- Credit cards
