THE PLACE Firenze
Florence · Italy
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Next 365 nights · updated daily
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Character and identity
Tucked into a corner of Piazza Santa Maria Novella, a few minutes' walk from the station and Via Tornabuoni, this 20-room townhouse hotel positions itself as the home of a cultured Florentine friend. Architect Luigi Fragola's 2021 refresh keeps the clean, contemporary aesthetic but layers in forest green, regal purple, brass and velvet against neutral oak-floored rooms. There's no reception desk: arrivals happen over an antique library desk or by the lobby fireplace, often with a cocktail. The ground-floor lounge bar and piazza terrace anchor social life, and the menu runs to sea bass ceviche, beef tartare and shrimp-stuffed black tortelli.
Who's it for
Best for:
Design-literate couples and seasoned Italy travellers who want a small, personal Florence base with a genuinely connected GM, a strong cocktail culture (don't skip the Negroni masterclass), and proximity to both Tornabuoni shopping and the historic centre. Repeat-visitor types and fashion-week regulars feel particularly at home here.
Should look elsewhere:
Anyone wanting a full-service grand hotel with pool, gym and spa, or a quiet residential setting; the piazza is central and lively, and the station is close by. Travellers chasing the lowest rate in Florence will find prices among the city's highest.
Bottom line
What you're paying for is the service register and Claudio Meli's address book, not square footage or resort facilities. Book a Master Suite for the piazza-and-church view, or stretch to the Duomo Rooftop Loft for the altana balcony and one of the city's best hotel bathtubs. Ideal for a three- or four-night Florence stay where you want to feel locally plugged in.
Location
What this place offers
- Wi-Fi
- Wi-Fi in public areas
- Restaurant
- Bar
- Table service
- Room service
- Breakfast
- Breakfast buffet
- Smoke-free property
- Kid-friendly
