W New York - Union Square
New York City · United States
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Reviews
Character and identity
Set inside the former Guardian Life Building on Union Square, this 256-room W has emerged from a $100 million Rockwell Group renovation that plays Beaux-Arts bones against a bold, art deco-inflected interior. The signature Living Room lobby soars under carved rosette moldings and marble columns, anchored by a double-height cocktail bar. Rooms layer New York winks (taxi-yellow faucets, subway-tile grids, chessboard side tables) over contemporary lines. Seahorse, John McDonald's nautical seafood brasserie, handles dining, while the 22nd-floor Guardian Rooftop, with retractable roof and Warhol's Factory references, caps the building. Service is design-hotel polished rather than formal.
Who's it for
Best for:
Design-literate travellers, creative-industry business guests and style-minded couples who want a buzzy, scene-driven Manhattan base with strong cocktail and rooftop credentials. The Union Square location, equidistant from Uptown, Downtown and both rivers, suits anyone planning to walk the city and value cultural programming alongside their room.
Should look elsewhere:
Families wanting kids' facilities, traditionalists who prefer hushed, classical luxury, and anyone after a quiet retreat. The Living Room is loud and social by design, and the W register skews nightlife over white-glove. There's no full-service spa flagged.
Bottom line
What you're paying for here is the design intelligence of the renovation: a genuinely confident reinvention of a landmark building, with a rooftop and lobby that pull their weight as social spaces. Book if you want energy, cocktails and a central walking base; choose a higher floor for quiet, and target shoulder-season midweek rates when Union Square pricing softens.
Location
What this place offers
- 24-hour room service
- Bar
- Gym
- Meeting rooms
- Pet friendly
- Restaurants
- Wi-Fi
- Public internet workstation
- Restaurant
- Table service
