La Serena Hotel Forte Dei Marmi
Tuscany · Italy
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Next 365 nights · updated daily
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Reviews
Character and identity
La Serena reframes the Tuscan coastal idea as something altogether more contemporary: a 30-room boutique hotel that doubles as a working art gallery, with rotating exhibitions curated in partnership with Dubai's Tabari Artspace and an artist-in-residence programme feeding original pieces into the lobby, lounges and guest rooms. The aesthetic is modernist and saturated with colour, softened by white linens, natural wood and terraces that pick up the sea air. The restaurant pulls in the opposite direction, leaning traditional Tuscan with daily market sourcing, handmade trofie and Ligurian pesto, and an Italian-heavy cellar. Service register is relaxed and boutique rather than grand-hotel formal.
Who's it for
Best for:
Design-literate couples and art-minded travellers who want Forte dei Marmi's beach-club glamour without a traditional villa or country-house aesthetic. The vintage bicycles, priority access to one of the town's most exclusive beach clubs, pine-shaded terrace lunches and gallery-style interiors suit guests who value culture, food and a slower pace over resort scale.
Should look elsewhere:
Families wanting a kids' club, anyone after a full-service spa or multiple dining venues, and traditionalists who came to Tuscany for terracotta, frescoes and rustic stone. At 30 rooms with a single restaurant and modernist interiors, this isn't the country-estate fantasy.
Bottom line
The defining feature here is the art programme: staying at La Serena genuinely feels like sleeping inside a curated gallery, and that, paired with the beach-club access, is the reason to book. Worth it for couples who care about contemporary design and want a low-key base for Forte dei Marmi. Request a suite with a freestanding tub overlooking the gardens, and aim for shoulder season when the terrace lunches are at their best.
Location
What this place offers
- Babysitting services
- Bar
- Gym
- House car
- Outdoor pool
- Restaurants
- Tennis
- Wi-Fi
- Wi-Fi in public areas
- Restaurant
