Brach Madrid
Madrid · Spain
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Character and identity
Set inside the 1919-22 Seguros La Estrella building on Gran Vía, Brach Madrid is Philippe Starck's playful reimagining of a 1920s Parisian café-salon, transposed to central Madrid and filled with surrealist canvases, objets and bibliophile clutter. The 57 rooms and suites sit within the EVOK Collection's design-led register, with Mediterranean-Lebanese cooking at BRACH Restaurant and a sub-level wellness floor, La Capsule, that pivots hard into the futuristic: sauna, flotation tank, hypnotherapy. Rooftop terraces crown the building. Service skews attentive and detail-driven, from private-label amenities to bedside sleep aids and artisanal chocolates.
Who's it for
Best for:
Design-literate couples and solo travellers who want a Starck-authored stay in the thick of central Madrid, with the Prado, Reina Sofia and Thyssen all walkable, plus Gran Vía shopping at the door. Wellness seekers drawn to flotation, sauna and more experimental treatments like past-life regression will find an unusually deep spa programme.
Should look elsewhere:
Families and anyone craving quiet: Gran Vía is loud, busy and tourist-heavy, and the property reads more adult salon than child-friendly. Travellers who prefer classical grande-dame interiors or a single headline restaurant scene over conceptual design playfulness should look at Madrid's more traditional luxury houses.
Bottom line
What you're paying for here is Starck's authored interior and a genuinely unusual wellness floor, wrapped in one of Madrid's best-located heritage buildings. Book one of the four suites with private rooftop terraces over Gran Vía; the 732-square-foot Ernesto Suite, with its separated sleeping quarter, makes the strongest case. Go for design and spa, not for hush.
Location
What this place offers
- 24-hour room service
- Babysitting services
- Bar
- Fitness classes
- Gym
- Indoor pool
- Meeting rooms
- Pet friendly
- Restaurants
- Spa
